Every system in your building has a settings page that was filled in once, during installation week, probably by whoever was standing nearest. Then everyone got on with running the venue and nobody has been back since.
That page is usually where the easiest money in the building is sitting.
A tip prompt worth ten times more
At one of our venues, tips ran at a couple of hundred pounds a month and nobody thought of it as a product problem. It felt like a fact of life. Then we treated it like one: where the prompt appears, what it says, amounts versus percentages, when in the flow it fires, and what the server says out loud while it is on screen. The winning combination put tips at ten times where they started. Nothing about the service changed. Only the defaults did.
Where else to look
- Service charge: on or off, what percentage, which party sizes, and whether staff know how to talk about it.
- Minimum spends on tables and bookings, set years ago at prices that no longer exist.
- Reorder points in the stock system, still tuned for a menu you stopped serving.
- The receipt itself: what it offers, what it asks for, where it sends people.
None of this needs a project or a budget. It needs an afternoon, a list of every default in the building, and the question "would we choose this today?". Most operators have never spent that afternoon. The ones who have tend to spend it again every year.
Sitting on data you never use?
Most operators are. A free 30 minute call will tell you what yours is worth.